Oracle with Endeca plans to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together enabling businesses to make stronger and more profitable decisions. The combination of Oracle ATG Commerce with Endeca's InFront web commerce solutions is expected to enhance cross-channel commerce, merchandising, and online customer experiences. Adding Endeca Latitude software to Oracle Business Intelligence Enterprise Edition (OBI EE) is expected to provide a single unified user interface for analysis of structured and unstructured data.

Endeca InFront is a leading customer experience management platform that enables businesses to deliver highly targeted and relevant customer experiences online with advanced merchandising and content targeting tools for web commerce.

Endeca Latitude is a technology platform that enables businesses to rapidly develop analytic applications bringing information from many unstructured and structured information sources together.

The combination of Oracle and Endeca is expected to create a comprehensive technology platform to process, store, manage, search and analyze structured and unstructured information together.

“With more than 600 customers relying on Endeca’s solutions to deploy unified platforms for search, guided navigation, merchandising and interactive analytics of unstructured data, Endeca is recognized for its unique approach in hybrid search-analytical technology on diverse and changing information,” said Steve Papa, Chief Executive Officer, Endeca. “We bring successful deployments with large enterprises in key industries such as retail, distribution, media and publishing, government, and manufacturing and consumer packaged goods – many of these customers are also Oracle customers.”

Oracle currently provides a leading platform for CRM and crosschannel commerce. With the addition of Endeca products, Oracle expects to deliver an integrated suite of commerce and customer experience management products to help companies improve their customers’ interactions across all channels. These solutions are expected to help customers improve customer relationships,increase sales and order values.