Endeca's merchandising works differently from traditional content management systems (CMS), where you select an individual record for promotion, place it on a template or page, and then publish it to a Web site. Endeca's merchandising is dynamic. Endeca uses dimension values and search terms to build dynamic business rules based on business logic.When a user's query triggers a dynamic business rule, the rule specifies contextually relevant records to promote on a Web site. In rule-based merchandising, a dynamic business rule specifies how to query for records to promote, not necessarily what the specific records are. This means that as your users navigate or search, they continue to see relevant results, because appropriate rules are in place. Also, as records in your data set change, new and relevant records are returned by the same dynamic business rule. The rule remains the same, even though the promoted records may change.

In addition to using dynamic business rules to implement merchandising, Endeca provides support for static merchandising in the more traditional CMS sense. Static merchandising provides the ability to add specific featured records to the records that are returned with a user's query.When a user's query triggers a rule that specifies a featured record, the Endeca record is returned. A dynamic business rule may be configured to return a combination of both static featured records and the record list for dynamically generated results.

Typical merchandising uses

1) Dynamically promote highly recommended results
2) Promote related product category based on location
3) Promote related category based on a search term
4) Promote specific featured results